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Goodwill Brands, Branded IP Acquire Skincare Brand Plant Apothecary

Thirteen Lune Co-founder Nyakio Grieco has invested in the natural skincare and body care brand as part of the transaction.

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By: Lianna Albrizio

Associate Editor

Goodwill Brands and Branded IP have acquired Plant Apothecary from Rare Beauty Brands.    While terms of the deal were not disclosed, Thirteen Lune Co-founder Nyakio Grieco has invested in the natural skincare and body care brand as part of the transaction.   The deal marks the first acquisition by Goodwill Brands, a beauty concept accelerator. It was formed in 2020 by Tracy Holland, co-founder and former CEO of beauty brand incubator HatchBeauty Brands, now Hatch Collective.  ...

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